ART_data phone: consideration about minimal shapes and colours

Even pollution can be nice if is white, everything could be nice just do it white, apple computers and other contemporary design are white... what does it mean? This minimalism takes no more risks, it has been the answer to a kind of design pollution, too much information brought us to the need of purity and neutrality, on the other side we need colour, patterns, decorations, customization, and personality. How can a designer be neutral? We are designer, we are costumer. In this moment everything white, could sell well, this means no risks no challenge. The third approach to my design process it is about material experimentations, and they are bringing me to think about the post-modern meaning of techno-pollution. Technology as pure materiality, techno products, their bodies and their death. Not caring about the software, but thinking about how we would consider 'dead' technology in the future. Is every sign on a canvas is just painting? is every object is just material?

In 1913 Kazimir Malevich reached the idea of Suprematism; in Malevich's words, suprematism sought “to liberate art from the ballast of the representational world.” It consisted of geometrical shapes flatly painted on the pure canvas surface. Malevich's white square on a white ground (Mus. of Modern Art, New York City) embodied the movement's principles. Our day, examples of minimalism in design are shown in really primitive geometrical shapes (an example could be the rounded angle square) and neutral colours such as white and grey.

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